Wasted Effort

Wasted Effort is a designer that I truly admire for their fearless use of material and form in their designs. 

The most recent collection is a line of jewelry inspired by delicious fruit. The designs are a series of bold, graphic shapes with minimalist detailing resulting in pieces that are sophisticated and still fun. I also really love the styling in the images for this collection, such a fantastic use of colour!! Other collections include beautiful pairings of plexi and metals in creative shapes. 

All pieces by Wasted Effort are an intriguing combination of being statement pieces and minimalist which compliment a diverse range of styles and tastes. I'm looking forward to see what they come up with next!

All images courtesy of Wasted Effort Instagram account.