Joes' Tea Co.

Joe’s Tea Co. is a UK based tea company committed to sourcing ethical, organic teas. The variety and the strong sustainable drive behind this little company is so inspiring and encouraging. Their branding is what caught my eye though!

Simple white boxes are adorned with what at first seems a traditional crest with some vibrant colour choices, upon closer investigation the clever designs begin to reveal themselves. The crests are made up of contemporary, minimalist graphic which include some cheeky little animals such as Pinchers for the Earl of Grey and dancing bears for the Chocca-Roo-Brew. The branding is sophisticated but not stuffy or pretentious. Such a quality design for a quality product!

All images courtesy of the Joe’s Tea Co. Instagram account.