le chocolat des Francais

When I was in Paris this summer I came across le chocolat des Francais. Of course their brilliant packaging caught my eye. Their cheeky, fun and vibrant illustrations are the result of teaming up with artists and illustrators and providing them with an open brief.

The results are clever, beautiful and just plain fun. Le chocolat des Francais is founded on the mission of creating great quality chocolate and bringing France back into the spotlight of producing some of the world’s best chocolate. The team sounds passionate and energetic about this mission and I’m sure based on what they’re doing now, they are well on their way to achieving that goal.

All images courtesy of the le chocolat des Francais.