Waken

When the first image of Waken products showed up on my Instagram feed I immediately thought it was an infused water or perhaps a spirit of some kind. So you can imagine how floored I was to find out it was mouth wash. But mouthwash with the most fabulous branding and identity. Their image is fun, vibrant, approachable and modern. The minimalist, geometric branding with their soft hues of colours is something to be on display in your washroom and not hidden away in the cabinet.

What is also so great about Waken is that it is naturally flavoured and suitable for vegetarians and vegan. And most importantly, their bottle is aluminum rather than plastic. Aluminum is incredibly recyclable and reusable so using this as an alternative to single use plastic is so very great.

All images courtesy of the Waken Instagram account.