LOLI

LOLI is a fantastic, all natural skincare line that has some awesome branding.

The crisp san-serif typeface of the text and the classic black and white perfectly embodies the company’s belief in nothing excess or artificial. Their branding is clear and honest as well as their product.

I also love on the website how fun and light it feels. The fun little gifs communicate a brand that is fun and accessible but pays attention to the important details.

I love it all!

All images courtesy of the LOLI Instagram account.