ede

ede is a lovely little skincare line that first caught my eye for its beautifully minimalist branding. I love the brown glass bottles that are much better for the environment than single use plastic. The warm earthy tones of the labels they use at the serif typeface is all so wonderfully modern but with a hint of nostalgia. Their packaging is also environmentally conscious as well and ties in so well with their vintage look.

As I read more about ede I was so pleased to find out they dedicated to people’s well being. They want their products to uplift people. Through the use of aromatherapy and tapping into human’s ability to connect and heal through their sense of smell, ede strives to treat the entire being, not just their skin. How great is that?

All images courtesy of the ede Instagram account.