WA:IT

WA:IT is an incredible self care line that has beautiful graphics and branding and also an amazing ethos and environmental commitments.

Th minimalist natural materials used in their branding contribute to WA:IT’s carbon negative status, they are the first beauty line to obtain this which is fantastic. FSC certified papers and sod with aluminium and glass containers for the products means that everything is recyclable and reusable.

The beautiful logo is a combination of the Japanese symbol for ‘wa’ which means harmony and a window that symbolises the movement into a new beginning and true sense of self. The ‘IT’ of the name signifies the founder’s Italian roots and the Italian appreciation of the outdoors and slower pace.

WA:IT believes strongly in the benefits of all natural ingredients and their healing qualities as well as the benefits of slow living and taking time to really be present within your setting. Just as the name suggests WA:IT wants to encourage waiting and patience within a world plagued by speed and hustle.

WA:IT is such a beautiful product with an equally beautiful story and goals behind it. I hope that more beauty companies will strive to achieve the same goals.

All images courtesy of the WA:IT Instagram account.